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Launch

So How Did We Do?

I usually say we launched The Tory Day Fund on June 8, just a bit more than three months after we said good-bye to Tory.

It’s not exactly true, though. The spirit of the campaign originated on February 9 with a sweet, simple text between friends. Always hopeful, Tory and her girlfriend Deb were conspiring about their plans to drink wine and do other girl stuff when Tory got back on her feet. Tory already had bigger plans:

“I’ll fundraise for chemo beds.”

She knew firsthand how much comfort one piece of hospital furniture brought her, and wondered why a bed was a luxury rather than standard equipment for her and other cancer patients. The chairs in which she sat for more than twenty chemotherapy treatments were fine, but the bed gave her a chance to rest peacefully, to sleep, and just be more … comfortable.

After she died a few of us met with the Sunnybrook Foundation to see how we could fulfill Tory’s wishes, and we had a modest goal: raise enough money to buy one bed for the Odette Cancer Centre at Sunnybrook. (And I had no idea how expensive these things are: at least $30,000!)

So how did we do?

Team Tory, we raised $68,256.64!

We more than doubled our original goal, and far exceeded our stretch goal of $50,000. In just four months.

IMG_20110729_181426So where will the funds go? Well, it turns out that it’s not as easy as simply buying more beds for the centre. They take up double the real estate that chairs do, which means half the number of patients can be treated – not a good thing for a treatment centre. So that has turned into a longer-term goal, when the centre can accommodate more space.

In the short term, you already know about the “buddy program” that will see a team of volunteers greet new chemotherapy patients at Odette before their first treatment and make their first day less dizzying. That program launches on November 6 and is entirely funded by The Tory Day Fund.

I’ve spoken with a number of people in the fundraising community and most are blown away by the success of our campaign in such a short amount of time. That we were able to raise so much money AND initiate a new program in the span of just a few months is astounding.

We’re also investigating other initiatives, like making more high-quality wigs available (each one costs at least $2,000!), and plan to see if we can bring the “buddy program” to other cancer centres.

So as much as we’ve accomplished, there’s still lots of work to do to bring Tory’s plans to life. This year’s campaign has ended, but the hard work is just starting. And planning for next year’s campaign is already underway. For as long as cancer continues to steal dignity and comfort from our loved ones, how can we stop trying to help?

THANK YOU!

J.

P.S. While the campaign is over for this year, our fundraising never stops. One way you can contribute is by making a monthly donation – for as little as $10 per month, you’ll enable us to hit our fundraising goal every year. Just go here and see the “Repeat this gift?” option.

Day One for Improving the Comfort of Cancer Patients

Folks, I’m thrilled to announce the launch of The Tory Day Fund, a charity to improve the comfort of cancer patients.

Actually, thrilled is a tough word to use. This fund exists only because of the heartbreaking loss of an extraordinary mother, friend, sister, daughter, aunt and my wife, Tory Butler. It’s been just three months since we lost her to breast cancer and typing these words still feels surreal.

Tory’s death could’ve gutted a close circle of family and friends, just as cancer does each day to countless others. I’ve talked to people whose lives have been impacted by similar loss, and they describe the days, months and sometimes years after as horrible. And no doubt, we’ve had horrible days.

But it hasn’t gutted us. We’ve celebrated Tory’s life, we’ve laughed at the ridiculous stories of her 50 years, and we’ve toasted the beautiful person we knew.

And in many ways it’s actually made us stronger. Tory’s family and friends have rallied to support our daughter Kate, her greatest legacy. And they’ve rallied to ensure her other legacy – the comfort Tory brought to those around her – endures.

The goal of The Tory Day Fund is to bring comfort – any comfort, really – to those undergoing cancer treatment. Despite the efforts of a world-class treatment facility like the Odette Cancer Centre at Sunnybrook Hospital, Tory experienced firsthand just how rare comfort is when undergoing chemotherapy and radiation treatment.

What’s comfort in cancer care?

  • Comfort is having a bed available for you on the days you’re feeling weak and unable to sit in the usual chemo chair.
  • Comfort is having a buddy to teach you the tips and tricks of navigating a complex treatment centre.
  • Comfort is having a volunteer named Greg offer you mushroom soup every chemotherapy day.
  • Comfort is having a wig donated to you so you don’t lose your self when you lose your hair.
  • Comfort is having a week at a cottage donated so you can recharge with family and friends during a time you feel empty.

Comfort is a bunch of seemingly little things, but things that add up to something much bigger.

So today is day one for The Tory Day Fund, and we won’t stop until we’ve exceeded our fundraising goal of $50,000 to improve the comfort of cancer patients.

It’s a big, audacious goal for a bunch of friends and family of a girl from The ‘Shwa. But we are thrilled to make it happen.

Yeah, maybe thrilled isn’t such a tough word to use after all.

Who’s in?